Griffin Security Agency Launches New Web Site

03.08.2006

NEW YORK, NY-The Griffin Security Agency, a private security company specializing in comprehensive risk management and security programs, recently launched its new Web site, www.griffinsecurityagency.com. In addition to playing a crucial role in the company's recent branding initiative, the new site provides visitors with extensive information about the company, its services and its emphasis on officer training.

"In commencing this project, my goal was to create a new Web site that would demonstrate and be reflective of our commitment to providing outstanding security services," stated Michael Smith, President of Griffin Security. "Not only has this Web site achieved those goals, but I am very excited about the role it is fulfilling in advancing our branding strategy."

To accomplish his goals for the new Web site, Smith sought the services of Ricci Communications, the company recently responsible for the design of the Griffin Security logo. Smith asked Ricci Communications to provide a turnkey solution by providing the copywriting, design and programming of the entire site.

As a result of the marketing and design agency's work, the new site reviews Griffin Security's service areas, including uniformed officers, executive protection, and special events services in an intuitive format. It also emphasizes the importance of consulting and training for officers, as well as Griffin Security's BEYOND Training Program, which teaches officers to perform beyond the minimum expectations.

Additionally, the new web site allows Griffin Security to perform some of its recruitment to aid in the expansion of the growing Griffin Security team. For potential applicants, the site outlines Griffin Security's high standards and requirements for employment. The site then features an online application form, allowing the human resources department to vet out qualified candidates before advancing applicants to the initial interviewing stages.

An added feature of the site is that it also operates as a catalog for uniform options. The images used throughout the site are actual depictions of the various officer uniform options available for Griffin Security clients to select. These images were captured by a photo shoot directed by Ricci Communications to ensure that the types of images and quality of images would reflect the Griffin Security brand.

Griffin Security always performs beyond expectations, whether through their standards and experience, or officers and training programs. It is proud now to be demonstrating the same ideals in their web presence as well.